Study Finds Pharma Reps Influence Doctor Prescription Decisions

But don’t worry, this doesn’t apply to YOUR doctor.

Study authors say doctors should be paid straight salaries

Doctors at teaching hospitals are more likely to prescribe generic drugs over name-brand ones when pharmaceutical sales representatives are kept at bay, a study published in JAMA shows. [1]

By comparison, doctors working in hospitals that don’t keep pharma sales reps on a short leash – freely accepting meals and gifts, and letting reps have free reign of the hospital – prescribed far more name-brand medications.

In other words, pharma reps know how to sweet-talk docs into choosing significantly more expensive drugs over cheaper generics….

Of even more interest is how pharma influences the choice of treatment options, for instance drugs vs lifestyle changes.

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