“There is a media metaphysics. Its basic principle states that nothing exists until it becomes information. Now we have a new twist: information only becomes real when it reaches a mind already attuned to it. In other words, the tree falling in the forest makes a sound only if a user/consumer who wants a tree to fall receives video and audio of the event…” (The Underground, Jon Rappoport)
Two years ago, I wrote: “Tech blather has already begun, since Jeff Bezos, CEO of Amazon, bought the Washington Post at a fire sale. Jeff Genius will invent new ways to transmit the news to ‘people on the go’ and make the Post a smashing success. Mobile devices. Multiple platforms. Digital, taking over from print. Ads customized to fit readers’ interests (profiling). News stories customized to fit readers’ interests (more profiling).”
In other words, non-news. If you thought media were irrelevant and deceptive before, you haven’t seen anything. The “new news” will create millions of virtual bubbles in which profiled users can float contentedly, under the cozy cottage roofs of their favorite little separate paradigms.
Now, the tech giant Apple is wading into this territory with an app that will deliver news to users. Yahoo (6/20), in “With revamped app, news to be at core of Apple,” reports:
“Apple News, part of the upcoming iOS 9 operating system, aims to be the primary news source for users of the iPhone and iPad… Apple says its news app ‘follows over a million topics and pulls relevant stories based on your specific interests’… Joshua Benton of the Nieman Journalism Lab said the app will be important because ‘through the awesome power of default, Apple distribution puts it in an entirely other league. This [news] app will be on hundreds of millions of devices within 24 hours of its debut’.”
Translation: Profiling their users down to their toenails, Apple will present them with virtual bubbles of news they want to see and read.
Not just one overall presentation for all; no, millions of different “news outlets” for Apple’s audiences.
This introduces a whole new layer of mind control.
“You’re an Obama fan? Here are stories confirming your belief in the Prophet.”
“You want neo-con on the rocks with a conservative Republican twist? Here’s some war footage that’ll warm your heart.”
“Do you believe ‘government gridlock’ is our biggest concern? Congress can’t get anything done? We’ve got headlines for that from here to the moon.”
“Tuned into celeb gossip? Here’s your world in three minutes.”
The idea: convince users, one day at a time, that what they already believe is important IS the news of the day. …
A very sophisticated form of censorship. Only show you what you already know. Google already does it. If you want a “clean” search on google you need to trash your cookies.