Edward Bernays & Group Psychology: Manipulating the Masses + The Group & the Herd

Eddy Bernays – double nephew of Sigmund Freud – applied his uncle’s psychological principles to the public at large. Made it fashionable for women to smoke. Drummed up support for the wicked world of wars. Made things that harm, acceptable and even popular. Sold lots of products for big corporations. Made a lot of money for himself. Hitler’s propaganda minister Goebbels said Bernays’ book Propaganda was his favorite book. Bernays is one of my least favorite people of all times. I consider manipulation to be an ugly skill.

Another good one:

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