Samsung’s Swedish site includes a bizarre feature called Unspoil Me – a 23-minute hypnosis session comprised of swirling patterns, mesmerizing music and a hypnotherapist controlling your mind. The aim is to get your brain to forget your favorite TV show in order for you to watch it again – as if it was the first time.
No, this is not a joke. The firm actually seems pretty serious about this. The session was created by certified hypnotists Ulf Sandström and Fredrik Praesto. Before starting, the site asks participants to consent to some terms and conditions including the following:
3. Before starting the experience I guarantee that I’m over 18 years old, fully mentally healthy and not suffering from any neurological problems or epilepsy. If not, I guarantee that I will contact a doctor before I take part of the experience. If I suffer from abnormally low blood pressure, I will also consult with a doctor before taking part of the experience.
4. I am aware that the experience (self hypnosis) could have real effects and I am prepared to forget the whole, or parts of my favorite TV series.
5. I ensure my sole purpose of using Unspoil Me is for its intended purpose, and I will therefore only think about a film clip or a tv-series which I will have the possibility to forget.
The tool also requires participants to put on headphones, to isolate themselves in a tranquil place and to watch the entire thing without interruption. It also recommends a night’s sleep before re-watching the “erased” TV show….
Samsung is infamous for manufacturing video surveillance devices disguised as televisions.
It takes a lot of trust in legally constituted profit-driven sociopathic strangers (corporations) to subject yourself to such a process. The information content in the video could easily go beyond what is advertised, and may operate directly on an emotional rather than verbal level, rendering it difficult to detect with ordinary methods like slow playback. My “suggestion” is that you count down from 10 as you back away from the computer. You don’t want to go down that rabbit hole.