CDC Exploring PR Techniques to Persuade Gullible Parents on HPV Vaccine

Human Papillomavirus (HPV) vaccination rates in the United States continues to remain low in comparison to other adolescent vaccinations1 2—approximately 38% of adolescent girls and 14% of adolescent boys complete the entire three-doses of HPV vaccine.2 As identified by the U.S. Centers for Disease Control and Prevention (CDC), a key strategy in increasing HPV vaccination coverage is to modify the manner in which healthcare providers communicate information about the vaccine to parents.2 

As a result, the CDC has introduced a national campaign, “You Are the Key” to coach vaccine providers on how to successfully recommend the HPV vaccine in order to increase vaccine use by adolescents targeted by the CDC.2 3 

The HPV vaccine has been entangled in controversy from the very beginning when it was fast tracked to licensure in the U.S. in 2006.6  Over the last few years, numerous reports of young girls experiencing adverse effects after receiving the vaccine has resulted in several countries calling investigations into the safety of vaccine.7 

• In July of this year, the European Medicines Agency (EMA) launched an investigation into the safety of three HPV vaccines after reports of severe reactions.
• In 2014, similar reports of reactions to the vaccine prompted Columbian Inspector General, Alejandro Ordoñez, to ask “the Columbian National Institutes of Health to disclose the technical and scientific studies relating to HPV vaccine safety and approval for use in Colombia along with all details regarding the guidelines for the management of Gardasil doses from manufacture through administration.”8 
• In 2013, Japan’s Ministry of Health, Labor and Welfare publically announced that it had decided to withdraw its recommendation for the HPV vaccine after recipients reported devastating side effects…

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